Indira Sloan
Indira leads coupon research and editorial strategy at PureCouponCodes, personally verifying promo codes, writing savings guides, and maintaining relationships with 300+ retailer partners. Her work focuses on cutting through expired codes and misleading aggregators to find what actually saves money.
I've spent over five years researching how retailers structure their discount programs — how promo codes are issued, when they expire, why they fail, and how to find the ones that actually work. Before joining PureCouponCodes, I worked in retail merchandising, which gave me firsthand understanding of how promotional calendars, loyalty programs, and coupon policies are built from the inside out.
At PureCouponCodes, I oversee editorial quality across our coupon database and write the guides in our savings blog. My standard: every code I publish has been tested in a real checkout session. If it doesn't work, it doesn't go live.
Most coupon sites scrape codes and post them without testing. Here's exactly how every code in our database gets verified before it reaches you.
Codes are sourced from retailer newsletters, affiliate networks, and direct store monitoring — not scraped from third-party aggregators.
Every code is entered at a real checkout session before publishing. We verify the discount actually applies — not just that the code is accepted without error.
We document what each code covers: minimum order amounts, excluded categories, new-customer-only restrictions, and expiration dates.
Live codes are re-checked daily. When a code stops working — due to expiry, usage cap, or policy change — it's removed immediately.
We track code success rates per store over time. Stores with declining rates get elevated monitoring. Our site-wide average is 94%.
Seasonal sale calendars, loyalty program structures, and student discount programs across 20+ clothing retailers.
Identifying which discount combinations are genuinely stackable versus which retailers block at checkout.
Comparing Rakuten, TopCashback, and Honey rates across retailers; knowing when cashback is suspended during sales.
Hands-on testing of code-finding extensions across hundreds of retailers to assess real-world success rates.
Multi-layer grocery discount strategy: store loyalty apps, manufacturer coupons, cashback apps, and sale timing.
Mapping retailer promotional cycles so readers know when to buy and when to wait for better pricing.
How PureCouponCodes earns revenue: Some links on this site are affiliate links — when you click through and make a purchase, we may earn a commission from the retailer at no cost to you. This never influences which codes we list, our editorial assessments, or our verification standards. We remove codes that don't work regardless of affiliate relationships. Our full affiliate disclosure policy is available here.