Quick Summary: We use cookies to keep our site secure, remember your preferences, analyze traffic via Google Analytics, and serve relevant ads. You can manage or opt out of non-essential cookies at any time using the instructions below.
1. Introduction
PureCouponCodes ("we," "us," or "our") operates the website at www.purecouponcodes.com (the "Site"). Like most modern websites, we use cookies and similar tracking technologies to ensure the Site works correctly, to remember your preferences, and to improve your overall experience.
This Cookie Policy explains what cookies are, what types we use and why, which third parties set cookies on our Site, and how you can control or delete them. Please also read our Privacy Policy and Terms of Service.
2. What Are Cookies?
A cookie is a small text file stored on your device when you visit a website. Cookies cannot run programs, deliver viruses, or access other files on your device. They serve specific purposes such as:
- Keeping you signed in to your account between pages
- Remembering your preferred store categories and saved deals
- Understanding how visitors use our Site so we can improve it
- Delivering coupon deals and advertisements relevant to your interests
- Measuring the effectiveness of our marketing campaigns
Session vs. Persistent Cookies: Session cookies are temporary and erased when you close your browser. Persistent cookies remain on your device until they expire or you manually delete them. Both types are used on this Site.
3. Types of Cookies We Use
We categorize our cookies into four types. You can manage preferences for non-essential cookies at any time.
3.1 Strictly Necessary Cookies
These cookies are essential for the Site to function. They enable core features like security, user authentication, and session management. You cannot opt out of these cookies as the Site cannot operate without them.
Cookie NameTypeDurationPurpose
session_id | Necessary | Session | Maintains your login session while browsing
XSRF-TOKEN | Necessary | Session | Protects against cross-site request forgery (CSRF) attacks
laravel_session | Necessary | 2 hours | Manages user session state (Laravel framework)
cookie_consent | Necessary | 1 year | Stores your cookie consent preferences
3.2 Performance & Analytics Cookies
These cookies collect anonymous information about how visitors use our Site — which pages are most visited, where users come from, and how long they stay. All data is aggregated and does not identify individual users.
Cookie NameTypeDurationPurpose
_ga | Analytics | 2 years | Google Analytics: distinguishes unique users
_ga_* | Analytics | 2 years | Google Analytics 4: maintains session state
_gid | Analytics | 24 hours | Google Analytics: distinguishes users within a 24-hour window
_gat | Analytics | 1 minute | Throttles the request rate to the analytics server
3.3 Functional Cookies
These cookies allow the Site to remember choices you make and provide enhanced, personalized features — such as your preferred deal categories or recently viewed stores.
Cookie NameTypeDurationPurpose
deal_prefs | Functional | 30 days | Stores your preferred deal categories and filters
alert_email | Functional | 90 days | Remembers your deal alert email preference
recently_viewed | Functional | 7 days | Tracks recently viewed stores for quick access on return visits
3.4 Targeting & Advertising Cookies
These cookies deliver advertisements more relevant to you and help measure ad campaign effectiveness. They are typically set by our advertising partners with our permission.
⚠️ California Residents (CCPA): Sharing data with advertising partners for targeted ads may constitute a "sale" or "sharing" of personal information under CCPA. You have the right to opt out — see Section 6 for details.
Cookie NameTypeDurationPurpose
_fbp | Advertising | 3 months | Facebook Pixel: tracks conversions from Facebook ads
_gcl_au | Advertising | 3 months | Google Ads: measures ad conversion events
IDE | Advertising | 13 months | Google DoubleClick: tracks cross-site ad performance
fr | Advertising | 3 months | Facebook: delivers and measures targeted ad campaigns
4. Third-Party Cookies
Some cookies on our Site are set by third-party services we use to enhance functionality and measure performance:
ServiceTypeDurationPurpose
Google Analytics | Analytics | Up to 2 years | Website traffic and user behavior analysis
Google Ads | Advertising | Up to 13 months | Conversion tracking for paid search campaigns
Facebook Pixel | Advertising | Up to 3 months | Ad performance measurement and retargeting
ShareASale / CJ | Affiliate | Up to 30 days | Tracks referrals and commissions from affiliate partners
Impact Radius | Affiliate | Up to 30 days | Affiliate commission attribution and reporting
We do not control third-party cookies. Please review their privacy policies: Google · Meta (Facebook) · ShareASale
5. Affiliate Tracking & FTC Disclosure
⚖️ FTC Disclosure: PureCouponCodes participates in affiliate marketing programs. When you click a deal or coupon link, we may earn a commission from the retailer. This is disclosed in compliance with FTC guidelines — 16 C.F.R. Part 255.
Affiliate tracking works through cookies placed when you click a deal link. These cookies allow the retailer or affiliate network to recognize that you came from our Site and credit us with any resulting commission. The commission comes at no additional cost to you — the price you pay is identical whether or not you arrive via our link.
Our editorial team independently selects, verifies, and tests all coupons on this Site regardless of affiliate relationships. Affiliate income does not influence which coupons are featured or ranked.
6. Your Rights Under CCPA (California Residents)
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the CPRA, grants you the following rights regarding personal information collected through cookies:
🔍
Right to Know
Request disclosure of what personal information we have collected, the sources, business purposes, and third parties we share it with.
🗑️
Right to Delete
Request deletion of personal information we have collected, subject to certain exceptions required by law or business necessity.
🚫
Right to Opt-Out
Opt out of the "sale" or "sharing" of your personal information to third parties, including advertising partners.
⚖️
Non-Discrimination
We will not deny services, charge different prices, or provide a lower quality of service because you exercised your CCPA rights.
To submit a CCPA request, email privacy@purecouponcodes.com with the subject line "CCPA Request" or visit our Do Not Sell My Personal Information page. We will respond within 45 days as required by law.
7. How to Manage & Opt Out of Cookies
7.1 Cookie Preference Center
When you first visit our Site, a cookie consent banner will appear. You can accept all cookies, manage by category, or reject non-essential cookies. Revisit your choices at any time via "Cookie Settings" in the site footer.
7.2 Browser Settings
All modern browsers let you control cookies through their settings. Note: disabling cookies may limit Site functionality such as staying logged in or personalized deal recommendations.
🌐 Google Chrome
🦊 Mozilla Firefox
🧭 Apple Safari
🔷 Microsoft Edge
7.3 Opt Out of Google Analytics
Install the official browser add-on to prevent Google Analytics from collecting data about your visits:
🔗 Google Analytics Opt-out Browser Add-on
→
7.4 Opt Out of Targeted Advertising
🔗 Network Advertising Initiative (NAI) Opt-Out
→
🔗 Digital Advertising Alliance (DAA) Opt-Out
→
🔗 Your Online Choices (EU/UK users)
→
Note: Opting out of targeted advertising does not mean you will stop seeing ads — it means the ads will be less personalized to your browsing history.
8. Cookie Duration & Data Retention
Cookie lifespans vary based on their purpose. We retain cookie data only as long as necessary:
- Session cookies expire automatically when you close your browser
- Functional cookies are retained for up to 90 days to maintain your preferences
- Analytics cookies are retained for up to 2 years, but data is aggregated and anonymous
- Advertising cookies are retained for up to 13 months per industry standard guidelines
- Affiliate cookies are retained for up to 30 days to accurately attribute commissions
You can delete all cookies from your device at any time through your browser settings (see Section 7.2).
9. Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in technology, applicable law, or our data practices. When we make material changes, we will:
- Update the "Last Updated" date visible at the top of this page
- Display a notice on our homepage for at least 30 days
- Where feasible, notify registered users by email
Your continued use of the Site after the effective date of a revised policy constitutes your acceptance of the updated terms.
10. Contact Us
If you have any questions or requests regarding this Cookie Policy, please contact our Privacy Team:
Company
PureCouponCodes LLC
Subject Line
"Cookie Policy Inquiry" or "CCPA Request"
Address
9517-9507 S 44th Ln, Laveen Village, AZ 85339
Response Time
Within 30 days for all privacy-related inquiries
For general coupon support, please visit our Contact Us page instead.